PALO ALTO, CALIF. (05/03/2000) - Looking to broaden its reach among consumers, AltaVista Co. launched a new search engine site today designed to offer a faster, simpler way to search for Web pages.
Called Raging Search, the site does away with current features on AltaVista's eponymous main search portal, such as directories, discussion groups and shopping information, and provides users only with a list of Web pages relevant to their search query, Rod Schrock, AltaVista's chief executive officer and president, said at a press conference at the company's headquarters here today.
"We're focused on doing a better job of searching for Web pages," Schrock said.
AltaVista claims the new site is 20 percent faster than its main AltaVista search portal, in part because Raging Search features no banner advertisements which can take more time to download.
The new site is aimed at more Internet-savvy "search enthusiasts," and is designed to complement AltaVista's main portal. Raging Search can be reached at http://www.raging.com/.
The company also announced today that it has revamped the search index behind its main AltaVista search portal with the goal of eliminating links to dead and duplicate pages and returning a more relevant list of results to users.
Commenting on AltaVista's plans for an much-anticipated IPO (initial public offering), Schrock said the company is continuing to delay such a move until market conditions improve. "We're waiting for the market to reflect confidence back on the Internet economy... That's our only precondition to going public," he said.
Headquartered in Palo Alto, California, AltaVista is a majority-owned operating company of CMGI Inc. and can be contacted at +1-650-617-3400, and on the Web at http://www.altavista.com/.