STOCKHOLM (05/03/2000) - Internet users in France and Germany seem to prefer local over global, with France Télécom SA's Wanadoo and Deutsche Telekom AG's T-Online portals topping the visitor charts in their home countries, ahead of the offerings of global mainstays such as Yahoo Inc. and Microsoft Corp., according to new data from online usage tracker MMXI Europe BV.
In the U.K., however, Yahoo now tops the rankings ahead of Microsoft's MSN portal, with local free-ISP (Internet service provider) pioneer Freeserve PLC demoted to third place, according to user behavior data for the month of March, MMXI Europe said in a statement issued yesterday.
Wanadoo, the portal site of France Télécom's ISP, reached 1.67 million, or 48.4 percent, of a total of 3.44 million unique visitors in France, while in Germany T-Online was even more dominant, reaching 5.94 million of 8.55 million visitors, MMXI Europe said.
The unique visitor count is made up of the number of individuals that access the content of a specific site counted only once, even if they visit the same site more than once, according to MMXI Europe.
Yahoo, based on unduplicated audience reach throughout its global brand network, which includes sites in domains such as .com, .de, .fr, was ranked second in both France and Germany, with 1.59 million and 3.44 million unique visitors, respectively.
Multimania, another domestic portal, was third in France, while in Germany Lycos and AOL were ranked third and fourth, respectively.
Microsoft's MSN portal was ranked fourth in France, followed by the software giant's corporate site in fifth place, with both sites attracting more than 1 million visitors. In Germany, Microsoft's fifth-ranked corporate site edged out the MSN portal, attracting 2.4 million users compared to sixth-placed MSN's 2.34 million.
Overall, in France, five out of the top ten Web domains belonged to local players, while in Germany four were local rather than global.
In English-speaking U.K, the picture was somewhat different, with seven out of the top ten domains owned by U.S.-based, global Web players. Yahoo topped the chart with 3.97 million out of a total of 9.21 million Web users, managing to just stay ahead of second-ranked MSN with its 3.93 million unique visitors.
Third-ranked Freeserve, meanwhile, was followed by Microsoft's corporate domain in fourth place, attracting 2.96 million and 2.83 million visitors, respectively.
The Internet population in the U.K., according to MMXI Europe, has grown from 7.82 million in October 1999 to 9.21 million in March 2000, an increase of 17 percent.
MMXI Europe, an online usage measurement company, is a joint-venture of Media Metrix Inc., Ipsos SA and GfK AG and the SIFO Group.
MMXI Europe, in London, can be reached at +44-20-7734-8733, or via the Web at http://www.mmxieurope.com/.