Sony Tunes Management for Net Focus

BOSTON (05/09/2000) - As it continues a head-first assault on the world of the Internet, Sony Corp. yesterday announced top-level executive changes designed to help the company perform better in the new economy.

Chief among the changes was the appointment of Kunitake Ando to the position of president and chief operating officer. Ando's rise to the position of president has come fast. He was promoted to executive vice president just a month ago from a position as head of the Personal IT Network Company -- a Sony division responsible for its personal computers and devices such as video cameras.

Introduced to the media at a Sony press conference in late March, Ando neatly summed up the company's ambitions, which he is responsible for achieving. "We want the number one network electronics image. We want to create change, not keep up with it. We want to create new markets and be a challenger," he said.

With Ando's promotion, current President and Chief Executive Officer Nobuyuki Idei hands over his president title, retains the CEO position and becomes the company's chairman. Idei replaces Norio Ohga who, after passing the company's mandatory retirement age of 70, now takes on the largely ceremonial title of chairman of the board.

Sony also named Ken Kutaragi, the president of Sony Computer Entertainment Inc., to the board of directors. The media-friendly executive is riding a wave after the successful launch of the PlayStation 2 game console, and is currently plotting his assault on the U.S. and European markets with the new machine.

All of the appointments were approved at an extraordinary meeting of the Board of Directors held Monday morning in Tokyo but will not be official until they are approved at the annual shareholder's meeting, which is scheduled for June 29.

Sony, in Tokyo, can be found online at

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