Infinium launches CRM in Australia

AS/400 solutions provider Infinium will this week launch its customer relationship management (CRM) solution to Australia and New Zealand.

The solution, which has been available outside Australia for nine years, provides business relationship management, sales, marketing and customer support services across a web-based interface, according to Peter Ton, Infinium's director.

Ton said that many companies are adopting CRM solutions to increase efficiencies and get closer to customers.

By 2004, the worldwide CRM market is expected to reach $US20 billion, with the Asia-Pacific market expected to be worth $2.2 billion by that time.

According to Ton, Australia is expected to be a key marketplace for Infinium's CRM solution, with an estimated 3000 to 4000 AS/400 users.

"We expect to have some quick implementations here in Australia," Ton said, adding that the company plans to target AS/400 users initially before focusing on ERP sites. Infinium will also target existing customers, he said.

Additionally, Infinium plans to make its products, including CRM, available to customers via an application service provider (ASP) model. Talks are currently underway with a possible local partner, Ton said.

Meanwhile, local Infinium country manager Paul Rahme said the company is expecting to finalise the details of its full-scale local channel strategy by June.

According to Rahme, the organisation is expanding its existing distributor agreement with Dialog Information Technology to include several more local partners, including a Western Australian company and a New Zealand partner. Infinium is also in discussions with IBM partners, he added.

While Infinium remains happy with Dialog, the organisation felt that Australia and New Zealand were untapped markets, Rahme said. By increasing its channel, Infinium will be able to attract more customers.

Currently, Infinium's local customers include Star City, Pizza Hut, and Burger King.

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