C&W Launches Corporate E-Mail Broadcast Service

LONDON (04/05/2000) - U.K.-based Cable & Wireless PLC today launched its SureCom Email Broadcast service, designed to broadcast Internet-based communications for online businesses.

The service, which is being launched today at Internet World in Los Angeles, is designed to enable marketing companies and customer relationship management businesses to contact customers via regular and personalized e-mail. The service has commercial-grade capacity and is designed to handle large-scale e-mail broadcasts, the company said in a statement.

The service also has tools to reduce unwanted e-mail (spam) and produces confirmation reports when the e-mail is received.

Specially tailored applications are available for the service, including software for investor relations, customer contact, one-to-one marketing, online billing and business process automation.

Pricing for the service depends on volume and can range from one U.S. cent per message to 10 cents per message, according to a Cable & Wireless spokeswoman.

Cable & Wireless, in London, can be contacted at +44-20-7315-4000, or at http://www.cwplc.com/. More information about SureCom can be found at http:///www.surecom.com, or +1-703-734-4400.

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