Australia's top banks are winning online customers, suggesting that speculation the growth of the internet is slowing may be unfounded, according to IMR Worldwide's latest internet audience traffic data for March.
Since IMR Worldwide first publicly released data in December 1999, this is the first time that all Big Four banks are included in Australia's Top 20 most visited websites. It is also the first time that the National Bank's site (http://www.national.com.au) has made an appearance in the Top 20, coming in at number 16.
The banks are demonstrating strong leadership in response to the new, dynamic ecommerce environment, with banking sites attracting the largest monthly percentage increases in site traffic volumes.
In January the ANZ site (http://www.anz.com.au) attracted a 58.7 per cent increase in unique visitors. In March, the site saw an increase of 36 per cent to more than half a million unique visitors.
IMR's March results also suggest that speculation about a decrease in the rate of internet market growth and usage is unfounded, with Australia's top sites continuing to record robust growth of 17.6 per cent on average for the month.
Although projections are unavailable, IMR expects the growth trend currently being experienced by Australia's top sites to continue into the next quarter.