Macromedia Announces New Tools, New Ally

SAN MATEO (04/10/2000) - RECOGNIZING the need by e-businesses for data about how their Web sites are being used to maximize the appeal of those sites, Macromedia Inc. last week announced new reporting capabilities for its Dreamweaver content-authoring platform.

The announcement was made at the Internet World show in Los Angeles, where the company also revealed a partnership with e-commerce specialist Art Technology Group (ATG), previewed a new development platform dubbed UltraDev, and revealed new technology that allows users to personalize e-mail campaigns for specific recipients.

Dubbed Dreamweaver Objects for Aria, the new reporting product is designed to facilitate the measurement and analysis of page views, clickstreams, and visitor navigation for sites authored in Dreamweaver. Information generated by Dreamweaver Objects for Aria is designed for analysis using the company's existing Aria product. It uses drag-and-drop objects to allow content developers to add measurement and analysis capabilities while they are creating the content.

Also with the intent of easing the deployment of e-businesses, the company previewed UltraDev, which it claims will be the only available solution that allows developers to create and view live data, and edit ASP (application service provider), JSP (JavaServer Pages), or Cold Fusion Web applications in a single environment.

Meanwhile, the company's new LikeMinds eMail product uses information generated by its LikeMinds Personalization Server, which monitors clickstream behavior and the user's purchase history to try to predict future buying patterns, as the basis of e-mail marketing campaigns. The company claims that the integration of these technologies allows e-mail campaigns to be tailored for each recipient on the basis of their previous buying patterns.

Through the new partnership, ATG and Macromedia intend to integrate the Dreamweaver, LikeMinds, and Aria products with ATG's Dynamo Product Suite of e-commerce and Internet personalization products.

Analyst Shawn Willett of Current Analysis, in Sterling, Va., sees the partnership with ATG as simply adding another alliance under Macromedia's already full belt.

"Dreamweaver's part of a lot of integrated suites for a lot of companies. The deal with ATG is not unique, it just adds one more of these e-commerce vendors for Macromedia," said Willett.

Macromedia Inc., in San Francisco, is at Art Technology Group Inc., in Cambridge, Mass., is at

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