Vignette Retools For E-Commerce

SAN MATEO (04/11/2000) - Vignette Corp. will retire the successful Story Server brand and replace it with the V/5 eBusiness Platform.

Story Server will survive as the Content Manager Server and the Lifecycle Personalization Server components of the V/5 line of products. The company will also open up the Vignette development environment, allowing customers to develop applications in popular scripting languages such as JSP (Java Server Pages) and Microsoft's Active Server Pages (ASP).

Currently, customers and Vignette developers must use Tcl (Tool Command Language) to write Vignette applications. A Web developer at the Vignette conference here said the new scripting language support is good news, calling Tcl "outdated and difficult to use."

Support for ASP will be included in the first release of V/5, scheduled for sometime before June. JSP support is not promised until the end of the year, in a later release.

Vignette officials indicated that the Story Server name, although widely recognized, was too closely tied to the image of publishing and content management.

"We are trying to break out of that pigeonhole," said Bob Pierce, senior product marketing manager at Vignette.

The V/5 product line features six servers; in addition to Content Manager and Lifecycle Personalization, V/5 includes Relationship Marketing Server, Communication Server, Syndication Server, and Advanced Deployment Server.

With this re-branding, an open development environment, and expanded product line, Vignette hopes to capture a larger share of the business-to-consumer and business-to-business e-commerce markets.

"Over the course of the next year, I think the distinction between b-to-c and b-to-b will fade," said Richard Schwartz, senior vice president for technology at Vignette. "It will just be e-commerce, and with V/5 we can provide the application framework to support it."

Vignette Corp., in Austin, Texas, is at www.vignette.com.

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