Nielsen/NetRatings Stats Show Net Penetration

WASHINGTON (04/12/2000) - A partnership formed by the well-known U.S. television ratings company Nielsen Media Research and NetRatings Inc. has expanded its Internet usage services to provide a more comprehensive snapshot of online usage and advertising in the top 20 local Internet markets, the companies said today.

Nielsen/NetRatings measures penetration of the Internet, or the percentage of people who have access, and audience size in the top 20 cities, Nielsen/NetRatings said in a release. It also includes information about site traffic and average time spent online.

The new services provide companies the ability to analyze monthly Internet user and advertising data at the local level so they can target marketing and market segmentation, the release said. The new data will enable advertisers, news and information providers and Internet marketing and content companies to obtain a clearer picture of the dynamics of local and regional Internet trends.

According to Nielsen/NetRatings, the top five local markets with the largest Internet penetration for the month of February were San Francisco with a 61 percent market penetration, San Diego with 58 percent, Washington with 56.1 percent, Seattle with 55.9 percent and Portland with 54 percent.

The remainder of the top 10 were Boston with 51.7 percent, Dallas with 47.6 percent, Denver with 47.3 percent, Atlanta with 46.1 percent and Los Angeles with 43.9 percent, according to Nielsen/NetRatings.

Among other statistics, Nielson/NetRatings said the city with the greatest number of people online was New York City with 4.3 million logging on in February, followed by Los Angeles with 3.6 million, San Francisco with 2.1 million, Chicago with 2 million and Boston with 1.9 million. San Diego, meanwhile, had the highest average time spent online per person in February with an average of nearly 11 hours and 16 minutes.

Nielsen Media Research can be found on the Web at http://www.nielsenmedia.com; NetRatings can be found on the Web at http://www.netratings.com

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