European SMEs Have No Web Strategy, Says Report

LONDON (04/12/2000) - Only 12 percent of small and medium enterprises (SMEs) in Europe interviewed for a recent survey have implemented an e-business strategy, according to U.K.-based consultancy firm The Phillips Group.

The study also found that 40 percent of the SMEs interviewed in the study don't even have a strategy for Web site development. SMEs represent over 90 percent of all European enterprise customers, the company said in a statement.

Although only a small percentage of companies surveyed actually have an e-business plan, the survey did find that 98 percent of them use the Internet, and 85 percent of them access it over an ISDN (Integrated Services Digital Network) line.

The study concludes that the numbers show an excellent opportunity for carriers and supplier organizations to offer education and assistance to enterprises who wish to develop an online presence and applications.

The study consisted of interviews with 368 SMEs in France, Germany and the U.K.

The Phillips Group, in London, can be reached at +44-20-7423-4500, or at http://www.the-phillips-group.com/.

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