Pantone's More Colorful World

SAN FRANCISCO (04/19/2000) - Sixty-four colors may be enough for a box of crayons, but graphics professionals are a little more demanding. Enter color-standards provider Pantone Inc. (888/726-8663, http://www.pantone.com) with updates to its reference products that bring the total number of colors in its guides and chip books to 1,159.

"When you take a product that's 37 years old, you have to revamp and revise it based on the needs of the people who use it today," says Richard Herbert, Pantone executive vice president.

The upgrades add colors across the spectrum, as well as a more diverse palette of earth tones. Pantone says the new paper stocks are cleaner and brighter, and the company has added a matteÐ coated-paper edition.

The upgrades include revised color guides and chip books that show off the new colors and paper stocks. Pantone's $109 Formula Guide should be on shelves by this May, as should Pantone Solid Chips, a three-volume binder that will sell for $289. Also coming out this spring, the Solid to Process Guide, which compares Pantone colors to their closest matches in CMYK process color, will sell for $109, while Solid to Process Chips will sell for $229. Pantone's $129 Process Guide and two-volume $229 Process Chips are already available.

Pantone also plans to release two enhanced kits this May, the $219 Pantone Survival Kit and the $279 Ultimate Survival Kit.

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