Sagent Moves Quickly into Asia

SINGAPORE (04/25/2000) - Business intelligence vendor Sagent Technology Inc. has recently moved into Asia with a bang by setting up eight offices in the region: Korea, China, Taiwan, Hong Kong, Thailand, Malaysia, Singapore and Indonesia.

"Sagent wants to be global and we are interested in Asia's growth potential," said Vincent De Gennaro, senior vice president, sales, Sagent. "In order to quickly establish a presence, we've entered into a joint venture with eGlobal." eGlobal Technology Services Pte. Ltd. is a specialist organization that helps international software houses set up shop in Asia by offering local country technology and operational expertise.

Sagent's key products, Insight Analytic Applications and e-Business Intelligence Solution, enable an organization to rapidly set up business intelligence and data warehousing systems.

"We are offering our products and services to Asia's top companies, as well as dot-com players as they have lots of info coming over the Web and need tools to analyze the information," said Mark Whitney, the Singapore-based managing director of Sagent.

According to De Gennaro, the key differentiator between Sagent and other competitors is its speed.

"By focusing on segmentation and data marts, we can get a system running within 90 days, and yet maintain consistency across views," he said.

Although typical setups including hardware, cost between US$500,000 and $750,000, De Gennaro claims that companies will see a return on investment within six months.

"Operational costs will fall a lot as a result of using the Web," he said.

"Also, the resulting information gleaned from the system allows the user to sell more effectively."

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