Net Perceptions Buys Data Analysis Tools Maker

Net Perceptions Inc. today said it had agreed to buy Knowledge Discovery One Inc., an Austin, Texas-based data analysis tools maker for dot.com and multichanneler retailers.

Under the stock swap agreement, Minneapolis-based Net Perceptions will issue approximately 2.24 million shares of common stock. At the Jan. 14 closing price, that makes the deal worth approximately US$126.4 million.

Net Perceptions makes real-time personalization products for businesses to customers, including technology that can recommend consumer purchases based on expressed preferences.

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