Advanced Micro Devices, announced yesterday that it will put out a new family of processors, AMD Duron, designed for value-conscious home and business computer owners.
The Duron name comes from Latin and means "long-lasting." AMD, which will announce the chip during its annual financial analysts meeting today in New York, is making a pitch that the chip series will help provide a longer lifespan for home and business computers, by allowing them to run faster and more sophisticated applications. This means, according to AMD, that home and business users will be able to extend the life of their investment, even considering the fast innovation in the market of applications.
However, AMD is releasing few details about the chip in advance of its launch.
The chip series will be in direct competition with Intel's Celeron processor. Intel is also holding its financial analysts meeting this morning in New York.