Dataquest: LatAm PC Market Rose 30 Percent in 1999

FORT LAUDERDALE, FLA. (03/01/2000) - A week after International Data Corp.

(IDC) reported that PC shipments in Latin America grew 15 percent in 1999, Dataquest Inc. said that, according to its calculations, PC shipments grew 30 percent last year in the region.

IDC and Dataquest are the two market research firms that most closely follow Latin America's PC market, and their measurements are never identical but usually similar. This is the first time in the past three years that the pair's estimates have varied so widely.

The market researchers also differed markedly regarding which country had the highest PC market share. IDC stated it was Brazil, accounting for 38 percent of all PC shipments, while Dataquest said it was México. The companies also reported very different overall PC shipment totals: IDC counted 5.9 million units shipped in Latin America, while Dataquest reported 4.6 million units.

[See "UPDATE: IDC: LatAm PC Market Grows 15 Percent," Feb. 24.]Either way, their conclusions are similar: the PC market in Latin America was solid in 1999, a year that began with economic turmoil in the region and had thus been expected to be a bad twelve months for PC vendors.

The 30 percent growth in PC shipments was driven in large part by the consumer sector of the market, which grew 66 percent last year, Dataquest said in a statement released today. Spurring consumer sales is the rise in Internet usage in the region, the company said.

México led all countries with 1.4 million PCs shipped last year, followed by Brazil with 1.3 million units, Dataquest said.

Among PC vendors, Compaq Computer Corp. once again led the pack with 1.02 million units shipped last year in Latin America, equivalent to a 22.1 percent market share. Compaq registered a growth in shipments of 50 percent over 1998, when the company shipped 681,358 PCs.

IBM Corp. came in second with 398,546 shipments and a market share of 8.6 percent. IBM's shipments grew 8.8 percent over those recorded in 1998.

Acer Inc. nabbed the third spot with 315,777 units shipped, a 6.8 percent market share. Acer's shipments rose a solid 26 percent, compared with 1998.

Hewlett-Packard Co. came in fourth with a 5.9 percent share of shipments.

Dataquest is forecasting a "phenomenal year" for Latin America's PC market this year, according to the company's statement.

Dataquest, a division of Gartner Group Inc., can be reached at http://www.dataquest.com/.

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