IBM Intros Software for Marketing Campaigns

LONDON (03/01/2000) - IBM Corp. has launched a new line of software designed to help companies with marketing campaigns, the company announced today.

The IBM DecisionEdge for Campaign Management software package is already being used by Sumitomo Trust and Banking Company Ltd. to plan, implement, track and refine marketing campaigns, IBM said in a statement. The software package is available now, though IBM did not outline a pricing plan for DecisionEdge.

The software is part of IBM's growing CRM (customer relationship management) product line that includes the analytical software DB2 Intelligent Miner for Data as well as IBM's DB2 Universal Database. The DecisionEdge software works in conjunction with both products, IBM said.

IBM has also been strengthening its ties with the e-commerce software company Siebel Systems Inc., announcing last month that IBM is using Siebel's eBusiness Applications software package for its worldwide electronic commerce operations.

[See "IBM, Siebel Strengthen Ties with E-Business Pact," Feb. 11.]IBM pointed to the combination of its management campaign software and Siebel's eBusiness software as proof of the technologies the alliance can offer to customers seeking to develop e-commerce.

The DecisionEdge software can produce three types of marketing campaigns, including campaigns targeted at particular segment of a market (i.e. over 60), event-triggered campaigns and marketing that results from inquiries initiated by the customer, what IBM calls "inbound" marketing campaigns.

The software, which tracks and analyzes customer information, also includes security features to protect confidential customer data, IBM said.

IBM, in Armonk, New York, can be reached at +1-914-765-1900, and at http://www.ibm.com/. Siebel, in San Mateo, California, can be reached at +1-650-295-5000 or at http://www.siebel.com/.

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