Murdoch's BSkyB Brings Tivo to U.K.

LONDON (03/01/2000) - British Sky Broadcasting Group PLC (BSkyB) and Tivo Inc. have formed a partnership to bring Tivo's personalized television services to the U.K., the companies announced yesterday.

BSkyB, in which Rupert Murdoch's News Corp. owns a 40 percent stake, will work with Tivo to bring its personal video recorders and digital service to the U.K. market by the fourth quarter, the companies said in a statement.

The personal video recorders and services will be co-branded and co-marketed by Tivo and BSkyB and will be tailored to work with the digital programming on Sky TV, the companies said.

Financial details of the alliance were not disclosed, and the companies deferred pricing and distribution details to a later date. The partnership marks the first time the Tivo product has been offered outside of the U.S., Tivo and BSkyB said.

Tivo's personal video recorder, which can be likened to a digital VCR, allows viewers to record up to 14 hours of video and use the installed Tivo software to create a personalized television service. For example, they can play their selections back in any order they desire, choose to have advertisements edited out or create instant replays.

In the U.S., users pay a monthly fee for the personalized TV service. The Tivo personal video recorder box retails in the U.S. at US$499.

BSkyB, in London, can be contacted at +44-207-705-3000, or at http://www.sky.com/. Tivo, in Sunnyvale, California can be reached at +1-408-747-5081 or at http://www.tivo.com.

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