In an attempt to better manage its 9000-strong reseller channel, drive manufacturer Iomega this week launched its reseller Website for the Asia-Pacific.
The first of its kind in the region, and the most comprehensive Iomega site in the world, according to Peter Dawson, Iomega's country manager for Australia and New Zealand, the password-protected site will provide resellers with access to marketing and sales tools, technical support, product information and pricing, promotional offers, case studies and general information on how to deal with Iomega.
"It's always been a battle to communicate with our channel because we have such a big marketplace and so many resellers," said Dawson.
The US-hosted Website is an "ideal" solution because not only does it reach everyone, it reaches them all the time.
"The reseller is now as close to where we are as possible, which reduces the time lag between us introducing then communicating anything new and when the channel wakes up to it," said Dawson. "It's critical to us that the reseller knows what's going on so that they can take advantage of all the promotions we offer. Increased awareness is directly related to increased sales."
The Web initiative follows on from a mailing campaign Iomega began last year called Hot Stuff. This involved the bimonthly mailing of a newsletter to about 15,000 resellers, which included promotional material and new product information.
A process of reseller feedback will dictate the future development of the site, with resellers expressing an interest in self-teach resources and "maybe a bit more interaction with the distributor's sites so that resellers can find out what inventory they've got without leaving the Iomega site", Dawson said.