DoubleClick Names Privacy Executives

FRAMINGHAM (03/08/2000) - As part of its latest privacy initiative, DoubleClick Inc. today filled two high-ranking privacy positions.

The New York-based Internet advertising firm named Jules Polonetsky its chief privacy officer and Bob Abrams chairman of its privacy advisory board, DoubleClick said in a statement.

Polonetsky will work with DoubleClick customers to institute and oversee their privacy policies, as well as educate the public about DoubleClick's privacy policy. Prior to joining the company, he was New York City's consumer affairs commisioner.

Abrams, a former New York State attorney general, will chair a board of experts on Internet privacy, security and online ethics. The board will recommend how DoubleClick can implement policies and improve privacy procedures.

The past few weeks have been testy for DoubleClick. The Federal Trade Commission began an informal investigation into DoubleClick and how it handles consumer data following complaints that it was tracking individuals' surfing habits and matching that information with information in an offline marketing database. DoubleClick last week backtracked from this practice.

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