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Brightpoint Announces Sandisk’s One Gigabyte xD-Picture Card

  • 02 May, 2005 14:02

<p>New high-megapixel Olympus and Fuji cameras spark demand for high-capacity xD-Picture cards</p>
<p>Sydney, Australia, May 2, 2005 – Brightpoint, Australia’s leading distributor and 3rd party logistics provider with products in every major wireless, telecommunications and data device product category, has announced the availability of a one gigabyte (GB) version (Type M) of the popular SanDisk xD-Picture Card.</p>
<p>“The release of the new flash memory card follows the introduction earlier this year of 10 new, four megapixel and higher digital cameras by Olympus and Fuji that are fully compatible with the 1GB xD-Picture Card,” said Ettore Alterisio, Manager, Product Marketing, Brightpoint.</p>
<p>Susan Park, SanDisk’s xD Product Marketing Manager, said: “These new Olympus and Fuji digital cameras are all in the four-to-seven megapixel range, and consumers who buy them are going to benefit significantly by using high capacity flash storage cards. Higher megapixel cameras and video recording features typically require higher data storage capacities. Our new 1GB xD-Picture Card will ensure consumers can take plenty of pictures each time they use their camera and not worry about running out of memory capacity.”</p>
<p>For example, when used with a five-megapixel digital camera, a 1GB xD-Picture Card can capture and store approximately 800 images shot at the high quality setting, depending on camera model, resolution and compression.</p>
<p>Chris Chute, senior analyst at IDC market research, said: “As Fuji and Olympus continue to strongly support the xD-Picture Card for use in their digital cameras, we believe that the card ranks as a key format in the flash card family. Both companies have recently developed and introduced several new digital cameras that use the xD-Picture Card and we believe that future Fuji and Olympus cameras presently under development also will be based on that card. With the ongoing success of the xD-Picture Card, SanDisk should be able to pursue growing sales opportunities for the format.”</p>
<p>Brightpoint expects the SanDisk M Series, 1GB card to be available shortly at a suggested retail price of A$250 including GST.</p>
<p>According to Ettore Alterisio, “One of Brightpoint’s main areas of growth is the accessories area which complements our existing product portfolio. We have already enjoyed great success with SanDisk flash memory cards and the introduction of the new and unique 1GB xD-Picture Card provides enormous potential for us to provide better support for our existing and prospective customers.”</p>
<p>About SanDisk
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, California and has operations worldwide, with more than half its sales outside the USA.</p>
<p>About Brightpoint, Inc.
Brightpoint, Inc. is a distributor of wireless devices and accessories, and provides logistics services to mobile operators with operations centres and/or sales offices in various countries, including Australia, Colombia, Finland, France, Germany, India, New Zealand, Norway, the Philippines, the Slovak Republic, Sweden, United Arab Emirates and the United States. The logistics services include procurement, inventory management, customized packaging, fulfilment, activation management, prepaid and e-business solutions. Its customers include wireless network operators, resellers, retailers and wireless equipment manufacturers. During the year ended December 31, 2004, the Company handled over 27 million wireless devices, and commenced operations in Slovak Republic. Additional information about Brightpoint can be found on its website at or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
In Australia, Brightpoint employs more than 100 people at its headquarters in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.</p>
<p>Media Contact Details:</p>
Ettore Alterisio
Manager of Product Marketing
T: 02 9485 1111
M: 0414 349 476</p>
<p>Maggie Jacka
T: 02 9976 6611
M: 0414 956 631</p>

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