State Snapshot: Southern California

SAN MATEO (03/13/2000) - The economy continues to boom in the Golden State, and opportunities on the "Tech Coast" are excellent.

Vital statistics

Population:

State - 33,145,121 (ranks 1st in nation)Los Angeles area - 15,781,273San Diego area - 2,780,592Unemployment rate:

State - 4.9% (national: 4%)

Los Angeles area - 5.2%

San Diego area - 2.5%

Median housing cost (national: $133,300):

Los Angeles area - $205,300

San Diego area - $231,600

Business outlook

Top industries: Entertainment, media, aerospace, textiles, tourism, agricultureTop employers: UCLA, Walt Disney Co., Boeing Co., TRW Inc., Universal Studios Inc., Qualcomm Inc., Computer Sciences Corp., Northrop Grumman Corp.

Economic outlook: Web startups are flourishing in suburban areas such as Pasadena and Santa Monica, and a growing telecommunications industry continues to bolster the San Diego economy.

IT salaries

Los Angeles:

Vice president, IS - $184,241

IS director - $156,560

Network services - $98,999

San Diego:

Vice president, IS - $205,670

IS director - $174,770

Network services - $110,514

Web resources

Southern California Association of Governments - www.scag.ca.govThis informative site includes information on transportation issues, access to regional statistics, and links to Southern California Internet resources.

SignOnSanDiego.com - www.signonsandiego.comLocal news, business information, and entertainment listings are featured on this site.

SOURCES: U.S. CENSUS BUREAU, BUREAU OF LABOR STATISTICS, NATIONAL ASSOCIATION OF REALTORS, RELOCATION CENTRAL, POSITIVE SUPPORT REVIEW SALARY SURVEY.

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