E.piphany Buys CRM Firm for $3B

FRAMINGHAM (03/15/2000) - E.piphany Inc., a San Mateo, Calif., vendor of software for use in analyzing marketing data, today said it plans to buy privately held Octane Software Inc. in a stock-swap deal valued at about $3 billion.

Octane, also based in San Mateo, makes customer relationship management software that lets call-center workers deal with customers via the phone, e-mail, faxes or the Web. Together, the two vendors have about 500 employees and 125 users, including blue-chip companies such as American Express Co. and Charles Schwab & Co.

E.piphany will exchange 12.8 million shares of its stock to buy Octane. That amounts to about 26.5 percent of E.piphany's total number of outstanding shares.

At yesterday's closing price on E.piphany's stock of $248.9375 per share, the deal would have been worth $3.2 billion. But the price of the stock was down about $15 in early trading today - lowering the value of the acquisition to an even $3 billion as of 10:30 a.m. eastern time.

This is the second acquisition deal that E.piphany has struck in the last six months. The company in November said it was buying RightPoint Corp., another San Mateo-based vendor that makes personalized marketing software.

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