Keylime Goes for Big Piece of Web Site Mgmt. Pie

SAN DIEGO (03/15/2000) - Keylime Software Inc. next week will launch a service designed to help companies take the mystery out of how their Web sites are being used.

The vendor's I-Echoes service delivers a standard set of reports that provide information on where Web site visitors are coming from, what they do when they visit the site and whether they are regular or new visitors. The service can also be customized to report on, for example, how a company's particular Web-based marketing campaign is working.

Keylime, a 25-person shop with more than $4 million in venture and other financing, has reinvented itself as an application service provider since starting up in 1997 as a software vendor. CEO Oran Thomas says the company tabled its original software for tracking enterprise appli-cations when it became apparent that the company's core technology would be more attractive to customers as part of a service.

The company hopes to set itself apart from existing Web site analysis offerings by delivering information faster than others and customizing it. The company claims it can capture and analyze information faster than others by grabbing data while the end user's session with the Web site is taking place. Keylime executives say other products collect data from a series of servers - Web, transaction and application servers - then need to consolidate that data before analyzing it and presenting it to the customer. Other companies in the Web site analysis market include Accrue, Net.Genesis and WebTrends.

Keylime's service works by including a tag on a customer's Web site that loads a JavaScript on the end user's browser. The tag then feeds information to Keylime's data center in San Diego. The end user's Web site activity data is collected by Web servers at the data center, then analyzed and compiled in reports by a host of Intel-based servers running database and other Microsoft software. Keylime is looking to build another data center to provide more redundancy.

Customers access the reports via secure Web servers at the data center. Reports can be updated as frequently as every five minutes, though most customers choose to be updated less often, Thomas says.

Beta customers include, The Miami Herald and, according to Keylime.

Pricing for the I-Echoes service starts at $5,000 per month and increases based on the number of page views. The company claims it can get the service up and running at a customer site in 48 hours.


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