I-mode Subscribers Reach 5 Million, NTT Says

TOKYO (03/21/2000) - NTT Mobile Communications Network Inc. (NTT DoCoMo) announced Friday that subscriptions to its i-mode service, which offers basic text-based information services via cellular telephone, have hit 5 million.

The milestone comes just over a year since the carrier launched the service.

Developed in-house, i-mode has been increasingly attracting subscribers as the number of services available via the handsets grows.

At present 365 companies are providing information services through NTT DoCoMo's own portal, which appears as default everytime a user starts the i-mode function on their phones, and an additional 7,000 sites are available from other companies and individuals.

A full range of information services are available offering everything from news and restaurant guides to movie reviews, horoscopes and a railway network navigator.

While technically different to the emerging industry standard WAP (wireless application protocol) system, i-mode looks and feels the same to users.

Adding to the attraction of the service is a range of telephones that have large LCD (liquid crystal display) screens that offer often five or six lines of text of up to 20 characters and the ability to display graphics unlike the typical low-resolution screens used on WAP phones in many other countries.

NTT Mobile Communications Network Inc., in Tokyo, can be found online at http://www.nttdocomo.co.jp

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