SAN FRANCISCO (03/21/2000) - RealNames Corp., which provides technology that substitutes simple key words for complex Web addresses, today said it has set up a subsidiary to deploy the service worldwide.
The new subsidiary, called RealNames International Corp., will operate in markets in Europe, South and Central America, Africa, Australia, Japan, Korea, Taiwan, China, Singapore and Hong Kong, the company said.
Microsoft Corp., which announced it is buying a 20 percent stake in RealNames earlier this month, will deploy the key word service in its MSN (Microsoft Network) portal sites around the world, RealNames said in a statement issued today.
The software giant already uses RealNames' service in its MSN search engine and its Internet Explorer Web browser in North America and in the U.K. The two companies will now work together to allow users in other foreign countries to navigate the Web using key words in their native language, RealNames said.
RealNames has already developed partnerships with several foreign portal sites, including AltaVista France, AltaVista Germany, and British Telecommunications PLC.
RealNames said it has named Ted West as president and chief executive officer of RealNames International Corp. West was formerly RealNames Corp.'s executive vice president of strategic business development.
RealNames, in San Carlos, California, can be reached at +1-650-298-8080 or at http://www.realnames.com/.