Tridion Crosses Borders with Content

LONDON (03/23/2000) - Dutch software and services company Tridion BV launched its multilingual Web page management software to the U.K. market yesterday, the company announced.

The company's DialogServer software uses XML (extensible markup language) to help companies manage multilingual websites, enabling them to communicate with users in their native language, according to Furqan Shakir, the managing director of Tridion's Bracknell-based U.K. office.

The software provides a simple way for companies to ensure that international Web pages share the same content and shape, although the language may differ, he said. Likewise, because content and appearance are managed separately, the software can also keep the content the same but change the presentation, for example making the page available in the WAP (Wireless Application Protocol) format.

Tridion has already established itself in its home market, signing companies such as KLM and the Dutch Ministry of Defense, and then spread into the Scandinavian market, where it got L.M. Ericsson Telephone Co. and truck manufacturer Scania on board as customers.

"When KLM began using our software, they went from 55 people to 25 people to manage the Web family," Patrick van Gent, Tridion's vice president of marketing said.

The company estimates that it takes eight to ten weeks to get a company to "base camp," depending on what legacy systems are in place, and how difficult it is to carry things over to XML. Pricing for the service depends on a number of factors, including training, support and number of seats required.

Tridion, located in Amsterdam, can be reached at +31-202-010-500, or on the Web at

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