Survey: ebusiness no longer a technical issue

An ebusiness "corporate planner", developed by a partnership between Compuware Asia Pacific and International Knowledge On-Line (IKO), has outlined the hurdles faced by companies migrating to ebusiness.

The survey, based on the responses of more than 350 representatives from Australian businesses, revealed that the biggest inhibitor for ebusiness implementation is a lack of education and understanding of ebusiness and ecommerce among senior management.

Officials said the planner would help businesses overcome the barriers by providing a three-pronged approach to ebusiness: theory, design and implementation.

According to Aseem Prakash, CEO of IKO, senior management still believes ebusiness is an IT issue rather than a business issue. "A CEO has to be the chief ecommerce officer who goes before the board to build the strategy," Prakash said. "This is a business issue first and foremost. It is not a technical issue."

Meanwhile, the survey revealed that IT organisations, banks, government entities, utilities and professional services organisations have the highest rate of ebusiness and ecommerce implementation.

Also, ecommerce initiatives currently rate higher on many companies' priority lists than preparing for the GST, said Peter Pritchard, marketing director of Compuware Asia Pacific.

Pritchard warned that Australian companies must seek to build ebusiness trading hubs or risk being steamrolled by trading hubs established throughout the region. Local businesses have just one year to form relationships with industries and verticals, he said.

On the positive side, Pritchard suggested IT organisations and logistics companies would benefit most from the shift to ecommerce.

IT organisations will provide the glue between the companies while trading hubs and logistics companies will be crucial in the delivery of services, he said.

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