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Macromedia Offers New Non-Commercial Licence Option for Flex

  • 07 October, 2004 12:27

<p>Individuals can receive free licence for non-commercial and non-institutional use</p>
<p>SYDNEY, Australia- October 7, 2004 - Macromedia (Nasdaq: MACR) has announced the Macromedia® Flex™ non-commercial deployment licensing program. The program will enable qualified individuals, including students, technology educators and individual developers, to build and deploy Flex applications for free. More than 40 organisations, including Lockheed Martin, PC Connection, Telus and the University of Pennsylvania, use Flex to unlock the full potential of strategic applications by delivering a more engaging, effective user interface with less effort than traditional page-based web technology. For more information on Flex and this new licensing program, visit http://www.macromedia.com/go/flexlicenses/.</p>
<p>"Macromedia Flex has been making tremendous inroads into enterprises and organisations who really see the value in delivering rich Internet applications that enhance the user experience online," said David Mendels, general manager, Macromedia. "With this new licensing program, we are empowering developers who would otherwise not be able to deploy Flex to benefit from the enhanced interfaces that it delivers."</p>
<p>As part of the program, qualified developers will be able to receive one copy of the Flex presentation server and one copy of Flex Builder™, the integrated development environment designed to streamline Flex application development. The program is designed to allow developers to learn Flex and showcase their work, but these applications cannot be used to promote or sell products or services, or facilitate the operation of an institution. More details about this licensing program and the qualification guidelines are available at http://www.macromedia.com/go/flexlicenses/.</p>
<p>Organisations use Flex to add more effective interfaces to a variety of strategic applications including visual data dashboards that deliver more insight in less time, interactive product configurators and shopping carts that help users navigate complex e-commerce tasks, and business process automation applications that streamline operations.</p>
<p>PRICING AND AVAILABILITY
The Macromedia Flex non-commercial/non-institutional deployment licensing program is free, but requires qualified participants to pay $8.99 USD to cover shipping and handling. The software for this program is expected to be available in November. An application for interested individuals will be available on macromedia.com in the coming weeks. In the meantime, email FlexLicense@macromedia.com to be notified when the application is available.</p>
<p>ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers and designers to create and deliver effective, compelling and memorable experiences - on the Internet, on fixed media, on wireless and on digital devices.
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<p>Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Flex, and Flex Builder are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.</p>
<p>Media contact:
Jody Lennon
Kinetics Pty Ltd
02 9976 6611
jody@kinetics.com.au</p>

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