Soprano hits the right note with Telstra

Telstra will outsource the technology provision for its mobile content service to a company using US software, but officials say no Australians responded to the tender.

In fact, the only two companies that applied for the outsourcing gig were Swedish telco giant Ericsson and Sydney-headquartered software provider Soprano Design, which promoted its US-developed Tibco database technology to win the tender, Telstra said.

Soprano is charged with ensuring all Telstra mobile handset holders can easily access content, such as personalised news, sport, weather, stock quotes and email, from the Telstra.com portal, Telstra said.

According to Andrew Ekiert, Soprano's director of sales and marketing, the challenge faced by Soprano will be to provide a reliable service, even in large-scale consumer deployment of the service. The Tibco technology will enable Soprano to transmit high-volume data at high speed regardless of time or location, he said.

Ekiert stressed that although Telstra was currently assembling a 30-staff wireless application protocol (WAP) promotion team, the mobile content delivery service offered through Soprano will not target WAP-enabled phones exclusively. The service is intended for all phones equipped with short messaging service technology.

The financial terms of the outsourcing deal are not publicly available.

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