Optus kicks off B2B sites

Cable & Wireless Optus (CWO) kicked off its business-to-business ecommerce platforms today with the launch of its CWO Marketsite and Enterprise BuySite.

CWO chief executive Chris Anderson said the telco and its strategic online partner, US-based Commerce One, were delivering on the promise the companies made in October last year. "Our new ecommerce offering leads the way in the creation of integrated trading solutions for large enterprises," Anderson said.

In October the companies announced their strategic alliance and plans to launch Australia's "first global business-to-business electronic marketplace".

Today's offerings comprised CWO Marketsite, a website that links suppliers with buyers allowing businesses in Australia and New Zealand to trade online in real time; and Enterprise BuySite, an eprocurement solution that provides electronic purchasing capabilities direct to employee desktops.

CWO's director of e-solutions, David Stokes-McKeon, who recently joined the telco after leaving archrival Telstra, said the company estimated it would decrease the time to requisition and order goods by up to 75 per cent after implementing the Enterprise BuySite internally.

MarketSite is also set to form part of Commerce One's global ecommerce offering, the Global Trading Web (GTW), in the next few months. Partners in the GTW scheme include General Motors, Shell, Citigroup, British Telecom, Cisco, Lucent and Nokia.

PricewaterhouseCoopers and Andersen Consulting are to provide integration services and consulting, while BEA Systems and Neon are to provide software and development solutions.

CWO has also partnered with software company FrontStep and solution provider Mincom, who will create marketplaces for the manufacturing and distribution industries, and the mining, government and utility industries respectively.

CWO said it expected to create revenues from several different sources, including transaction fees (estimated at approximately $2.35 per transaction), licence fees, market site access fees and catalogue fees. The company expects the CWO MarketSite to generate 150 million transactions over the next five years.

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