Macquarie trains ATUG

Macquarie Corporate Telecommunications and the Australian Telecommunications User Group have announced a joint initiative to help businesses better use their telecommunications services.

Labelled the Communications Management Initiative, the agreement is designed to assist ATUG member companies to use telecommunication services to "drive efficiencies into businesses", said David Tudehope, CEO of Macquarie Corporate Telecommunications.

"We are getting away from the headlines of one-cent calls and back to the service issues that help people's businesses," Tudehope said. Telecommunications services are a "business tool rather than a cost centre''.

"Telecommunications is not just about reducing costs . . . it's how to use telecommunications to sell more product and lower the costs of running a business."

Under the initiative, Macquarie will provide ATUG with information, training and technology advice for a range of projects and seminars. The seminars will be run by ATUG and Macquarie representatives and will be free of charge to ATUG members.

The seminars are expected to begin in a matter of weeks. "We have no doubt it will be a success," Tudehope said.

Macquarie Corporate is expecting to benefit from a "flow-on" effect from the initiative. "We're receiving nothing directly. There are no direct payments . . . but there's credibility and endorsement from ATUG," he said.

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