Study: LCD Monitor Shipments Jump

Worldwide LCD (liquid crystal display) monitor shipments jumped 14 percent sequentially and 224 percent year-over-year in the third quarter of 1999, and the good news for consumers is that prices of the space-saving displays are dropping, according to a study by Texas-based market researcher DisplaySearch.

The third quarter saw 1.2 million units shipped, with fully 50 percent going to Japan, according to Ross Young, DisplaySearch's president.

In Japan, the high cost of real estate and power makes LCDs particularly attractive, Young said.

"The Japanese market is attracted to the space savings from using LCD monitors as well as the reductions in power consumption," Young said.

Of the remainder of the 1.2 million units shipped in the third quarter, 29 percent were destined for Europe and 18 percent for North America, with the rest of the world accounting for the remaining 3 percent of shipments, according to Young.

For consumers, the news is falling LCD prices, including what will likely prove to be a 7 percent dive in the fourth quarter, Young said. For example, a 15-inch LCD monitor -- the most popular size -- will probably fall from US$1,124 in the third quarter of 1999 to about $1,027 in the first quarter of 2000, he said.

"We actually see prices falling for about the next two years because we see a significant surplus," Young said. The anticipated price decline will culminate in late 2001 with prices around $650, he said.

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