The Rich List

SAN FRANCISCO (01/04/2000) - Matt Farber left MTV Networks Online last spring after eight years, just as the company was really getting the Net - an achievement for which Farber deserves much of the credit. In the spring he joined former NBC executive Neil Braun at iCast, only to leave in the fall, following Braun out the door as he departed over disagreements with iCast parent CMGI. Now, Farber's taken a job as president and COO of Tonos.com, the Los Angeles-based music site started by Carole Bayer Sager.

Back at MTV Networks Online, the unit last December split its Internet holdings into MTVi Group and Nickelodeon Online, a move that should stand each property in good stead if they go public. How will they make money? At least partly on advertising revenue. On the MTVi side of the split, David Hyman was named senior VP of ad sales. In a way, Hyman's been part of MTV's Internet business since 1996, when he joined Addicted to Noise. The next year, that company was acquired by Paradigm Music and merged with SonicNet, Nicholas Butterworth's company. Then Paradigm was sold to TCI. Then, just last fall, TCI turned around and sold the unit to Viacom, which merged it with MTV Networks Online. Hyman's clearly got longevity.

One of the power couples in the Silicon Alley space has been SiteSpecific founder and Flatiron Partners entrepreneur-in-residence Seth Goldstein and his wife, Tina Sharkey. Sharkey cut her Net teeth as head of the online division at Children's Television Workshop. Recently, Sharkey filled in as acting CEO for Manhattan-based Ibeauty.com, but quit to advise other dot-coms through her own startup, Socialmedia.com. The entrepreneurial bug had to bite her sooner or later.

New York-based Web developer Ultra-Star Internet Services already has founder David Bowie in the pitcher's spot, so the company tapped former New York Yankees business development exec Joe Perello to be executive VP of marketing and get the word out about what UltraStar's been doing. As part of the company's mission to create community sites, UltraStar built a site for the Yankees. Cofounder and Bowie manager Bill Zysblat says sports and music sites are the most obvious opportunities right now but more will follow. Meanwhile, Zysblat has an update on the Bowie Bond, the bond Bowie offered on himself in 1997. It is held by Prudential Securities and pays modest dividends each month.

The kid's got some talent.

Also noteworthy: Former Lotus executive Stoddard Vandersteel was named VP of strategic services at Asia Online in Walnut Creek, Calif. ... Cablevision exec Tom Hagopian has been named president of TV Guide Online. ... Joe Choti, formerly of Real Time Data, has joined ScreamingMedia in New York as CTO. ...

Works.com in Austin, Texas, named Peter Poulin VP of sales. He came from Compaq.

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