Intel Lowers Celeron Prices

Intel Corp. said it lowered prices between 5 percent and 10 percent on select Celeron processors at the start of the week, as the chip maker tries to maintain a strong presence in the market for low-cost PCs.

The price cuts follow the launch last week of the new 533MHz Celeron chip, which was introduced at US$167, a price that has not changed. [See "Intel Introduces Faster Celeron," Jan. 1]The 500MHz Celeron dropped 10 percent in price, to $128. The 466MHz and 433MHz versions each dropped 5 percent, to $89 and $69, respectively, Intel said. The price of the 400MHz Celeron remained unchanged, at $64.

All prices are for 1,000-unit quantities. Intel said the price cuts, which were effective Jan. 9, are part of its normal pricing activity.

Intel's Celeron processors are aimed at the sub-$1,000 PC category, where analysts say price and clock speed are among buyers' top concerns. Its Pentium II and Pentium III chips are aimed at more expensive systems.

Intel, in Santa Clara, California, can be reached at +1-408-987-8080, or at http://www.intel.com.

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