LONDON (01/25/2000) - Ticketmaster.com will soon let concert goers purchase, download and print bar coded event tickets from their PCs, the company announced today.
Ticketmaster.com, which is owned by Ticketmaster Online-CitySearch Inc. (TCMS) and in partnership with Ticketmaster Group Inc., plans to start offering the electronic self-printing ticketing service by the second quarter of this year, Ticketmaster.com said in a statement.
The company will begin demonstrations of its ticket service at the International Ticketing Association Conference (INTIX 2000) being held next week in Albuquerque, New Mexico, Ticketmaster.com said.
The bar codes printed on the ticket will work with Ticketmaster's Facility Access Network (FAN), a hardware and software system the company uses with client venues and its own ticket center outlets. The company has 3,750 client vendors worldwide and sells US$1.5 million in tickets online everyday, Ticketmaster.com said.
Client venues include arenas, stadiums, performing arts venues and theaters offering music concerts, sporting events, plays and dance performances.
The company did not say which client venues plan to adopt the new bar code FAN system or if consumers would be changed an extra fee for downloading tickets themselves or save the shipping and handling fee.
The new technology will also be used to develop personalized direct marketing to customers online and by way of telephone sales. For example, special offers from local merchants working with the CitySearch.com site can be sent to customers using the new service, Ticketmaster.com saidTicketmaster Online-CitySearch, in Pasadena, California, can be contacted at +1-626-405-0050, or at http://www.ticketmaster.com.