Watching Linda Kennedy, IDG Communications' recently elevated vice president, enterprise division, impatiently pacing the decks of a Sydney harbour cruiser last week was something akin to observing an expectant father in the corridors of a maternity ward.
One of the biggest morphs ever undertaken by the division's flagship title Computerworld was signed and sealed at the time but was still awaiting delivery. As Kennedy put it: `It is a total redesign. New size, new paper stock and new look and feel. You won't recognise it.'
Kennedy's phone broke the peace regularly and each time it was greeted by a rushed effort to answer it and a heightened expectancy that it would be editor, Angela Prodromou, with tidings of the birth.
Anyway, when the word finally came through that her new `baby' had been delivered, the relief and pride was there for all to see. And when a congratulatory call from IDG's local MD (husband, Don) followed, Kennedy considered jumping onto a nearby water taxi to race back and soak up the glory.
However, we can assure Tabloid readers that the child was not a boy.
The publication has been affectionately known around the IDG traps as Chickworld for quite some time as the entire editorial team and most of the anciliary staff are female. Some Chickworld T-shirts were even struck for journos last year in the globally recognised Computerworld typeface with the words `looking for a few good men' emblazoned on the back.
Incidently, Tabloid enjoyed the irony that the first issue of the new-look Computerworld included a scathing page one story about how Computer Associates (CA)'s acquisition splurge is creating customer support concerns. When observed, Kennedy was on Sydney Harbour aboard a CA-sponsored vessel that was following the spectacle that is `Formula 1' sailing - the [unofficial yet generally-understood-to-be] world 18 foot sailing championships.