FORT LAUDERDALE, FLA. (01/28/2000) - Some Brazilians will be able to do more with their wireless telephones than just talk, now that StarMedia Network Inc. has partnered with wireless operator Algar Telecom Leste (ATL) to provide Internet content to handsets.
ATL and StarMedia have launched a Web portal which ATL subscribers can use to specify content they want to receive via their cellular phones, such as news and text messages, the companies said in a statement today. The portal can be found at http://www.atlexpress.com/.
This service will be available to subscribers of ATL, which offers wireless services in the Brazilian states of Rio de Janeiro and Espirito Santo. It has 940,000 customers.
StarMedia operates a variety of Web portals and provides a variety of Internet services to users primarily in Latin America.
Meanwhile, StarMedia founders Jack Chen and Fernando Espuelas may have more time to play with their own Internet-enabled wireless phones now that they will hand over the day-to-day operations of the company to new hires Luis Mario Bilenky and Francisco Alberto Loureiro.
StarMedia announced yesterday that Chen, who is the company's president, and Espuelas, its chairman and chief executive officer, will now focus on business strategy. Meanwhile, as president and chief operating officer, respectively, of the newly created StarMedia Interactive Group, Bilenky and Loureiro will oversee the company's operational groups, such as the products, technology, and sales and marketing departments, in Latin America, Spain and the U.S.
Loureiro's previous job was president of AOL Brasil, the Brazilian subsidiary of America Online Latin America, itself a joint venture between America Online Inc. and the Cisneros Group of Companies. Loureiro quit that job in December, less than a month after AOL Brasil launched its online service in that country.
ATL is at http://www.atl.com.br/. StarMedia is at http://www.starmedia.com/.