US e-tail giant Amazon.com has finally made a move down under by taking a 50 per cent share in John Fairfax Holdings' f2 Investments. f2 chief executive, Nigel Dews, said the company was pleased to begin a relationship with Amazon.com. f2 Investments also holds a significant investment in theSpot, parent company of leading online toy retailer ToySpot.com.au -- and competitor to Amazon's own toy range.
The f2 deal continues what has been a busy start to the year for Amazon.
Already this month, the world's biggest online store has taken a 5 per cent equity stake in online car company Greenlight.com and entered into a strategic partnership with drugstore.com.