Dot-com startups should kick off in the States

Starting in Australia is the "wrong way to go" for local dot-coms, according to online e-business clinic SitePoint.

According to SitePoint co-founder Mark Harbottle, Australian e-businesses will reap the benefits of huge online audiences, soaring site traffic and higher-volume inventory shipment if they open up shop in the US first.

In fact, this was the strategy employed by SitePoint itself, as well as Harbottle's previous venture as marketing manager Sausage Software.

SitePoint will launch its locally focused e-business clinic (sitepoint.com.au) in two weeks -- three months after launching in the US.

Harbottle said the SitePoint website already enjoyed a hit rate of five million page impressions a month.

SitePoint provides free online advice and content for e-businesses, including site-building tutorials, e-commerce enablement and marketing advice, as well as book and software reviews. The Australian-owned company also issues a free weekly newsletter.

Revenues are attracted through advertising sponsorship and content provision arrangements with affiliate companies such as Postmaster Direct, Harbottle said, adding that his company was fully booked for advertisement placement for the next six months.

Harbottle was reluctant to reveal any revenue predictions for SitePoint's first year in business.

The company will announce the results of its first round of venture capital funding when it launches in Australia in a fortnight.

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