PTA Proving a Winner for Informix, Exec Says

AUCKLAND (06/02/2000) - An integrated model of publishing, transaction and analysis (PTA), which links most of the company's products, is paying dividends for Informix Corp., according to the company's senior business development manager Peter Strandberg.

PTA was adopted by Informix at the beginning of the year and has already been responsible for major new blue-chip customers such as retailers JC Whitney and Niemann Marcus.

"Three of the biggest retailers in the U.S. are now looking at the i.Sell module," Strandberg says. i.Sell is an e-commerce solution, comprising a suite of products and services for delivering secure transactions, personalized Web site content, targeted merchandising and analysis. It's recently become available in New Zealand.

"Integration is the key for PTA. There's not much work required because it's homogenous."

The PTA products are open, however, and will link with other vendors' offerings, though Strandberg says this raises issues of complexity in integration.

A typical PTA solution may comprise the Foundation 2000 database, i.Sell for transactions, i.Reach for Web publishing, Datastage for data movement, Red Brick for analysis, OLAP and Visualization (a New Zealand-developed product) for visualization, and MetaCube for data representation.

One of the aims is to deliver real time analytical information.

"We're driving all our products into PTA. That includes our acquisition and merger plans."

The underlying architecture of the products is Java and XML (extensible markup language).

Informix New Zealand managing director James Rae says time to market and total cost of ownership are the imperatives driving businesses and PTA enables the vendor to deliver quickly to meet those.

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