eseller sets eyes on eager startups

Emerging reseller eseller.com.au has unveiled its next services-focussed project just 16 months since inception.eseller.com.au, a business of Nicholls-Price Holdings, is now joined by sister outfit singlesource.com.au, a company devoted to providing dot-com startups with business and technology support services.

According to Glen Price, sales and marketing director at Nicholls-Price, singlesource.com.au will "go live" on July 1.

The company's site is already operational, with the first edition of the company's weekly partner and customer newsletter hitting inboxes this week. In addition, Price reports that at least two companies are close to joining the emerging service provider.

Price would not reveal revenue targets for the new business, describing it simply as an "important part of the business."Currently in its first financial year, eseller has revenues of around $6 million and plans for more aggressive growth next year.singlesource.com.au is designed to provide startups with resources such as management, HR and personnel, financial systems, IT and office equipment to allow them to focus on their core business in the early stages of development.

In contrast, eseller.com.au is a solutions-focussed reseller and integration company that operates from its URL namesake.

As a result of this growth, the combined operations last week moved into a new larger office in Sydney's Chatswood.

The company believes it can accommodate up to three "incubated" startups in its new office and is looking at ways of providing additional space outsourced at other premises.

The other half of Nicholls Price is managing director Mike Nicholls, a former HP executive.

When asked if he was concerned about taking part of the risk for these startups, Nicholls said any company brought on board must first have its own venture capital or "angel investors".

"The only other company doing what we're doing is startups.com [in the US].

They won't even do business with you unless you have an equity partner."

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