IT accessory manufacturer Targus has begun an aggressive push into the notebook accessories market in an effort to expand its business beyond the realm of the carry case.
The company is hoping to woo the channel by providing a range of gizmos and gadgets aimed at making the corporate traveller's life that much easier - and giving resellers more leeway in their profit margins, according to channel sales manager Paul McDougall.
"Targus is known primarily in the carry case market, but the company also offers a range of laptop gadgets that are innovative in their simplicity and effectiveness," he explained.
"Targus is very keen to create awareness of these products and will work with resellers to drive business back through the channel. We would like to truly partner with resellers. We understand what their main focus is, but they do not need to be experts in our area - we are."
The company's portable technology accessories offer a number of solutions that focus on security and convenience, ranging from its Defcon 1 anti-theft system to universal power adapters, rechargers and telephone cords.
"All our products are very simple. For example, power supplies are usually bricks, but our adapters are lightweight and come with interchangable power tips, which are compatible with around 80 per cent of the notebooks on the market and can also be used with mobile phones and printers," McDougall said.
Targus deals with OEMs and also dabbles in the retail market, but most of its business is done through the channel. McDougall said while a standard notebook rollout did not net the same revenues for resellers as in previous years, Targus products could give channel business an edge.
"The channel is our main focus because the corporate market is the market resellers target.
"If resellers can provide a solution, it takes them out of the price fight to an extent. So where margins are tight on notebooks, they can pull these accessories together and get away from the price point because the perceived value is much better.
"They are simple solutions, but they are effective and they can help eliminate usage problems associated with mobile computing," McDougall said.