Integra heads for the US following public listing

Following its listing on the ASX in mid-April, South Australian software developer Integra Medical Imaging (IMI) will be using the $4.95 million raised to expand its business offshore.

The company is seeking strategic alliances with companies in the US, including medical imaging systems suppliers and developers, according to Mick O'Neill, general manager of IMI. "We are focusing on strategic alliances with medical imaging systems suppliers, setting up a distribution network is a possibility but not preferred," O'Neill said.

IMI is also looking to enter the Southeast Asian market via alliances with Australian and multinational companies that are already actively operating in the region. It is also developing new products to target commercial opportunities in these markets.

IMI, and its holding company, Integra Australia Pty Ltd, was acquired by Western Diamond in January 2000. Western Diamond re-listed as IMI in mid-April and altered its underlying activities from mining and exploration to developing medical imaging software. It also appointed Alan Yates as managing director in May.

Playford Centre, a South Australian IT industry body, is assisting the company in developing and defining its alliance strategy. The Centre had previously helped the company prepare for its public listing. Launched in 1997, Playford Centre is a joint initiative of the South Australian Government and EDS to accelerate the growth and development of the state's IT industry.

IMI provides solutions for medical image capture, processing, display and transfer. Established 10 years ago, IMI was initially a software developer for the defence industry. Since 1994, Integra has applied its defence-related technologies to develop a suite of medical imaging products.

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