SAN MATEO (06/22/2000) - Open Market, Accrue announce OEM planOpen Market Inc. officials announced that the company will integrate Accrue Software Inc.'s browser analysis application, Insight Commerce, into Open Market's recently announced Marketing Studio, an application that manages e-marketing campaigns. Using Accrue's customer analysis software, Open Market's aim is to monitor online shopping behavior. Specifically, Accrue Insight Commerce enables businesses to log shopping cart purchase/abandonment rates, browse-to-buy conversion, and per-segment product purchases.
The ability to examine online customer activity is a relatively recent development, and one that many e-commerce companies are using to learn shoppers' habits on the Web. E-business managers will be better able to measure the success of online marketing campaigns with the customer behavior data, Accrue said.
Andersen and enCommerce ally
Andersen Consulting LLP officials announced an alliance with enCommerce Inc. by which Andersen will use enCommerce's getAccess software to enhance security for e-business Web portal payments, service orders, and products that will be available to customers online.
Andersen officials tout the deal as providing customers' e-business portals with added security for resident applications and services.
The companies have partnered in the past on Sweden's Telia.se portal, which provides online customer service to Telia's users. Also in development at enCommerce are ways to facilitate access to portals via wireless devices as part of its Global Wireless Initiative.
E-biz management company Savvion launchedTech Deployment International (TDI), formerly a developer of Web-enabled applications, has given itself a new name and entered the e-business management arena.
The company released BusinessManager2.0, a Java-based software program that allows managers to access company information remotely through any browser-enabled wireless device, Savvion officials said. Savvion has partnered with Active Software Inc. to use the company's adapters for faster integration of systems into BusinessManager applications.
Fujitsu Ltd., a former customer of TDI, is also partnering with Savvion by integrating Business Manager into its SymfoWARE family of e-business tools.
Other companies that have signed up to use BusinessManager include Cisco Systems Inc., GKN Sinter Metals, Nortel Networks Corp., Qualcomm Inc., and Sun Microsystems Inc.