BOSTON (06/28/2000) - Intel Corp. knows not to fix a moniker that ain't broke.
After the success of its Pentium series of processors, Intel has decided to keep building on the strength of its Pentium processor brand name. Today, the chip maker announced that its new generation of desktop microprocessors will bear the Pentium 4 name, replacing the Willamette code name.
The Pentium 4 processors, the next generation of Intel's widely recognized brand of processors, are being so named because, according to a statement issued Wednesday by Intel, PC users associate the brand with high performance, compatibility and high quality. The name is recognizable, Intel says.
The processors are scheduled for release in the second half of 2000, according to Intel, and the Pentium 4 processor logo will become part of the "Intel Inside" advertising program.
Intel, based in Santa Clara, California, can be reached at +1-408-987-8080 or on the Web at http://www.intel.com/.