IBM Buys Market Research Firm

SAN FRANCISCO (07/11/2000) - Trying to become a one-stop shop for companies doing business on the Web, IBM Corp. announced Tuesday it has acquired Aragon Consulting Group, a market research and strategy firm based in St. Louis, Missouri.

Big Blue said the acquisition will help it provide the entire spectrum of e-business services, from Internet strategy and marketing services to back-end integration. Financial terms of the acquisition were not disclosed.

Aragon was founded in 1982 and serves large corporations in the U.S., Canada and the U.K. Areas of specialty include research, market segmentation, new product development and brand positioning. Aragon's customers in the U.S. include The Chicago Tribune newspaper and Bank of America Corp.

Further information about Aragon wasn't immediately available, and the research firm's Web site wasn't functioning on Tuesday afternoon.

IBM, in Armonk, New York, can be reached at +1-914-499-1900 or at http://www.ibm.com/. Aragon, in St. Louis, Missouri, is at +1-314-726-0746, and on the Web at http://www.aragonconsulting.com/.

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