Itchy for online scratchie

Aimed at providing free entertainment via the internet, The Internet Amusements Group (TIAG) has launched an online scratch and win game.

More than five months of development sees eScratchie (http://www.escratchie.com.au) giving users the chance to win $100,000 in cash and prizes, including vouchers for ChaosMusic, Hoyts movie passes and eScratchie beanies.

To play eScratchie, users first log onto the site and register. They are given a keycode, which enables them to receive an eScratchie "card". Once the player receives the eScratchie, they place the cursor over the game panel, hold down the left mouse button and move the cursor backwards and forwards over the panel to scratch and reveal the symbols under the game panel. To win a prize, the player must have three identical items under the scratch panel.

"We have made a range of promotional affiliations for the provision of prizes. At this stage we are supplying some (of the prizes) and our affiliates are supplying some as well," according to Lyn Barwick, The Internet Amusements Group's marketing consultant.

"We are moving towards full sponsorship of cash and prizes by affiliates," Barwick said.

When registering to play eScratchie, players are asked to leave their name, email, postal address, telephone number and date of birth. According to Barwick, players' personal details are only used to deliver prizes.

"They can opt not to receive any promotional communications at any point," Barwick said. "TIAG subscribes to the Truste privacy commitment to users, which guarantees not to sell any information to third parties, or to communicate without permission."

Within the next six months, TIAG is planning on launching a range of sites to complement eScratchie. These include shopping, dating, and other free competition and game sites.

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