E-Business Shorts

SAN MATEO (07/13/2000) - Companies partner to provide e-biz intelligenceDecisionPoint Applications Inc. a provider of OLAP (online analytical processing) applications, based in Marina del Rey, Calif., and Comshare Inc., a developer of MPC (management planning and control) software, based in Ann Arbor, Mich., have partnered to provide client-server systems for MPC and e-business intelligence. Comshare supplies MPC applications for enterprisewide planning, budgeting, financial consolidation, management reporting, and analysis. The alliance was forged to meet the needs of midsize companies that require Web-engineered financial applications, officials said. Comshare's applications run on Hyperion Solutions Corp., IBM Corp., Microsoft Corp., and Oracle Corp. databases.

SAS to buy a stake in Intrinsic

SAS Institute Inc., a data analysis and CRM (customer relationship management) vendor, in Cary, S.C., announced an agreement through which it will buy a stake in Intrinsic, in Faringdon, England, valued at approximately $6 million. SAS will sell Intrinsic products globally as part of the SAS Solution for CRM. SAS CRM solutions analyze customer behavior and Intrinsic's Enterprise Marketing Automation software leverages the analysis to generate and aid in the carrying out of marketing campaigns, SAS said. Intrinsic is setting up operations in the United States, Asia, and the Pacific to support anticipated sales. Under the agreement, Intrinsic also becomes a first-tier development partner of SAS.

Personify and Responsys.com collaborate

Personify Inc. and Responsys.com, based in Palo Alto, Calif., and San Francisco, respectively, announced the availability of their integrated product combination for the planning and execution of online marketing efforts. As a result of the joint development effort, marketers can use Responsys' Interact software with Personify's Essentials application to better facilitate e-marketing campaigns. Essentials is a visitor profiling and behavioral analysis platform, and Interact is a marketing tool that uses personalized e-mail to acquire new customers. Using Essentials, e-business players can evaluate their customer databases and create filters that use statistical data analysis from data streams -- such as customer demographics, purchase behavior, or clickstream analysis -- to determine customer preferences, the two companies said. Using the statistical analysis provided by Essentials, marketers can then use Interact to send targeted campaigns to specific customer lists.

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