US customer relationship manager (CRM) vendor Quintus and eGlobal Technology Services have jointly set up Quintus Asia Pacific.
Singapore-based eGlobal will sell and support Quintus' products in the region. The company advises and partners, often through joint ventures, with software companies setting up operations in the region.
"eGlobal has an exclusive distribution and support arrangement with us, but I would not describe them as our distributor; they do a lot more than distribution and support. Their value proposition is to provide delivery in the local context, and they have a management stake in Quintus Asia Pacific," said Roger Nunn, Quintus' senior vice president for channels and international sales.
Nunn also said that Quintus has chosen a joint-venture model in favour of appointing distributors and resellers in the region to ensure that the quality of support its partner provides is the same as what Quintus would have provided.
In Australia, Quintus Asia Pacific is headed by Stephen Brass and has eight staff in Melbourne and Sydney. Across the region, Quintus has set up offices in eight countries in a little over three months and employed 42 staff which will increase to 60 by the end of the year.
The company has recently signed up the Commonwealth Bank as a customer in Australia and is in discussion with a telecommunications company, said Lim Chin Chin, Quintus Asia Pacific's vice president. It also has customers in China and Thailand.
Quintus' eContact suite routes and manages customer interactions and transactions across a variety of electronic media, including voice, interactive voice response, fax, email, and e-commerce sites. The key differentiator for Quintus' eContact suite, according to Nunn, is that its individual components are compatible with products from all major CRM vendors.