Orange launches Orange One

Orange has revealed plans to develop its dealer and retail channels at the launch of its new home/mobile phone service known as Orange One.

However, the wireless telecommunications newcomer has remained tight-lipped about possible partnerships.

Senator Richard Alstrom spoke to a packed foyer of the Sydney Dance Company last Monday, extolling the virtues of the locally developed technology which will allow end users access to mobile and home phone services via one telephone unit.

According to Orange's national public affairs manager Melina Reed, the telco started selling Orange One direct in December last year.

"Initially we did not have sufficient coverage to warrant a major Sydney-wide campaign so we used door-to-door sales to focus on specific metropolitan areas," Reed said.

Reed points out that this lead time has allowed the product to be fully tested in the real world before the launch.

"We have used the last six months to iron out any of the bugs in the system by focusing on customer feedback," he said.

The Orange One network currently covers the entire Sydney and Melbourne metropolitan areas.

While at this stage Orange One is aimed squarely at the home market, Reed claims that the network has some important vertical and SME applications.

"Because our rates are determined on a geographical basis we are looking into developing programs to suit specific verticals. The network would be ideally suited to areas like education or building and construction," Reed said.

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